Ricki Friedman // fueled by choice.

Ricki Friedman helps us Break the Weight // Overcoming obstacles and creating sustainable change

When a friend in need asked Ricki to help her lose weight, there was no hesitation in taking on the challenge.  They set a goal, created blog of the progress and her friend lost 100 lbs...and that was just skimming the surface.  In their journey together, Ricki not only helped a friend break the weight of grief, pain and habits, but she became aware of the emotional weight that was taken off her own shoulders.  Realizing the impact of her experience, she turned the blog into a company and coaching program.

Ricki helps individuals and organizations identify and break the weight that keeps them from becoming their best selves. We all need positive ways to lighten previous burdens so we can break free from old stories and begin creating new ones - in life and business.

Ricki Friedman // fueled by choice.

Ricki Friedman


Thank you for taking the time to join us today.  Where do you currently reside and where were you raised?

I'm from Detroit Michigan and grew up in the West Bloomfield / Bloomfield hills area. 


Congratulations on the new website!  Can you tell us about your mission, what’s ahead for you and the goals you have?

I'm a life coach, keynote speaker, and the founder of a company called Break the Weight. For the last decade, I've helped thousands of people and companies break through the "weight" in their lives – personally, or professionally.  We all have things that keep us from moving forward or stand in our way. My goal is to help individuals and organizations overcome obstacles and drive sustainable change. 
Where do I see myself in a few years? I see myself speaking, consulting, coaching, and helping organizations and companies improve their people, systems, and culture. 


Sustainable change is so important on multiple levels.  From first-hand experience, we know it can be tough pursue and maintain.  So, what drives you to help individuals and organizations overcome obstacles, putting them on the path to sustainable change?  Was there an event in your life that triggered this?

My mother died when I was 13 years old, which became the driving force behind all the work I do.  Losing her forced me to look within and find coping skills that could help me keep moving forward.  When I turned 23, my close friend came over and asked me to help her lose 150 pounds.  I had little training but knew that this would be a great experience.  We created a blog, Break the Weight, and for 290 days showcased the journey of client and coach, but also, breaking the real WEIGHT in our lives: grief, pain, habits, etc. She lost 100 pounds through my coaching.  And as for me?  Well, I lost 100 pounds of emotional weight.  I turned that blog into a company and coaching program to help others break through the weight in their lives. 


You have an admirable ability to help people in need.  In doing so, what challenges have you come up against.  Have you been rejected along the way? How did that make you feel?  How did you take those challenges are turn them into positive outcomes?

Of course!  That's all part of it!  There have been clients that don't end up signing up, speaking gigs I don't get, all kinds of challenging moments.  I like to look at these experiences as lessons instead of rejections.  They allow me to better understand what's working or, perhaps, what I may need to change.
Obstacles are opportunities. 


If you could offer a piece of wisdom/advice to someone what would you tell them?

You never know what's on the other side of your fear - if you want to make a change, accept that the change will challenge you.  Once you get past that part, it's worth every single hard moment.  Also, you have to remember that transformation isn't linear.  You'll have great days, and you'll have some hard ones. Use your positive coping skills, forgive yourself and GET BACK ON TRACK. 


What mantra do you would want the world to remember you by?

"If you fall off track or did something you regret, get back on. Self-forgiveness, action and consistency are the key to your success.”


What does it mean to you to be fueled by choice?

It means I'm in the driver's seat of my life, or at least how I respond to certain situations.  I remind myself of that when I feel sad or weighed down.  I can always keep going.
We can ALL keep going. 

Connect with Ricki Friedman:

Official Website




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